phatic function (or contact)
In this case, the visual message is used to establish or strengthen the contact between sender and recipients, checking whether the channel of communication is functioning properly.
An example is the packaging of a product that is designed for the primary purpose of arousing the desire to purchase the buyer.
The attention therefore focuses more on communication channel. In fact, if the package fails to catch the eye of the recipient, facing the product, means that the channel works, which is active.
In this case, the visual message is used to establish or strengthen the contact between sender and recipients, checking whether the channel of communication is functioning properly.
An example is the packaging of a product that is designed for the primary purpose of arousing the desire to purchase the buyer.
The attention therefore focuses more on communication channel. In fact, if the package fails to catch the eye of the recipient, facing the product, means that the channel works, which is active.
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